A WORD ABOUT THE ENTITY

Huckleberry Finn Tomorrow is two separate entities. The first is a strategic branding consultancy, designed around Integrated Marketing Communications (IMC) to address the high profiled media demands of people who want bleeding edge solutions that cut through the noise level of competition, making them One-of-One. In fact, IMC may be too limiting. Therefore, the partners have expanded this to include corporate. (See IMC for Stategic Solutions FAQ.) The two partners have years of experience in the business with Blue Chip corporations, arguably the most creative advertising agencies ever, entrepreneurial upstarts, and everything in between.

(For those not familiar with IMC, this definition is offered by Dr. Jay Rayburn, the division head of advertising, public relations and IMC at Florida State University’s Department of Communication. "Simply, IMC is the orchestration of an information flow to internal and external target audiences based on a strategic plan that seamlessly blends communications tactics, taking into consideration public relations, the Internet, advertising, events, direct marketing, broadcast, database marketing, promotions, etc., eliminating power struggles among departments, as well as budget conflicts and duplication of input sessions, leading to mixed messages.")

The second component of the company is a One-On-One Mentoring Boot Camp for those entering the world of communications. The core of the process is a strategic, customized plan for each individual that is very similar to a product introduction, in this instance you, as the most important asset of any organization. It’s designed to jump start your career. The Boot Camp is an on-going process, and doesn't end when you get the elusive position. Some of the "stars" we have mentored are still in direct contact with us. (See Success Stories under Mentoring for That Elusive Job.)