No, Huckleberry Finn Tomorrow as you know it isn't going away. We've just added a new dimension to our repertoire, The Alliance for Breast Cancer Awareness in Women & Men... A Totally New Approach to a Horrific Disease. From a marketing standpoint, a given: Breast cancer and the pink ribbon are seamlessly interchangeable with the latter, one of the finest branding tools ever created. Indeed, it's a marketing machine for all the right reasons, and recognized throughout the world.

If you haven't caught the subtleties of the above graphic, you'll notice for the first time, men are purposely included, and for a good reason based on the conclusions of on-going attitude and awareness research conducted by a graduate class at The Florida State University.

Intrigued, heartened, grateful, curious, dubious? First, the study was not medical in nature, but designed as opinion research to determine the following:

• The acceptance of males in a tightly knit group of women, who have done a magnificent job in creating one of the greatest brands in the World.
• If males are accepted, what role might they play, as those diagnosed annually only account for one percent in U.S.
• Can a non-profit organization assist other organizations in furthering the awareness so that men can be checked by their doctors on a regular basis, resulting in earlier detection that will save lives?

To make it easy for you to navigate, we've broken the site into a flow that goes from general information to specifics.

• Introducing The Alliance
• Fact Sheet
• Questions & Answers
• Press Release on the Intoduction of The Alliance by Florida State University, Combining Student Participation in Collaboration with Huckleberry Finn Tomorrow.
• Press Release in More Detail on the Introduction of The Alliance.
• Press Release on the Genesis of The Alliance
• Press Release: Bosom Buddies
• Media Backgrounder
• Graphic Concepts
• A Male's Point of View from the Other End of the Spike
• Well-known Statistics, and Not So Well-known Facts
• A Biography of Bill Smith, a Breast Cancer Victor
• A Discussion Room for Males with Females Invited
• Partners