AN INTEGRATED CORPORATE/
MARKETING COMMUNICATIONS
BOUTIQUE AND CONSULTANCY

A well-thought out, flexible strategic plan serves as a compass for IC/MC campaigns. Three examples include the re-energizing of the already successful Pasadena Jazz Institute; a start up IC/MC branding process for Mike Torchia, a well-known personal trainer to the entertainment personalities, and a strategic proposal to the Florida State University's School of Motion Picture, Television & Recording with IC/MC built in, some of the recommendations used by FSU's Communications School during the summer of '06 in Los Angeles.

Huckleberry Finn Tomorrow is a multi-disciplined, Integrated Corporate/Marketing Communications (IC/MC) boutique and consultancy in the business of strategic planning and execution of preemptive branding tactics for a select client list.

(We’ve added corporate because this is where it all begins and it isn’t just about marketing. IC for Integrated Communications works as well. To unlock the confusion that has been created, click on our Frequently Asked Questions, where we will "demystify" all of this.)

Philosophy? We don’t have one, as the word sounds unchanging as if written in stone. However, we do have a standard addressing the medium you use, as we understand a society in constant change. One component about Huckleberry Finn Tomorrow is that we won’t deviate from our standard . . . relevant and intelligent messaging. There are no formulas and no absolutes to what we do. Our goal is meaningful, creative and persuasive integrated communications solutions, designed to make your target audiences react positively to your bottom line.

Today, the rules of engagement suggest there are no rules. A Greek philosopher once said, “The world is change.” If you think how a product or service was marketed just a few years ago and continue with an outdated formula, you ‘re doomed to mediocrity or doomed period. Bill Bernbach, the agency giant who ignited the Creative Revolution, lived by this adage, “Great advertising is risk.” Today, he might say, “Great communications is risk.” In order to communicate to your target audiences, you have to cut through the noise level of competition with preemptive, strategically planned, but flexible tactics that are understood by the very professionals who you have entrusted your brand, not lip-service agencies that suggest they understand and can execute successful IC/MC.

Doesn’t it make sense to incorporate a solution into your business model that is the best way to proceed from A to Z in the branding process, and one that makes a difference to your bottom line? Spending 10 minutes with us on this site may change the way you create and look at your next strategic plan and communications campaign, maximizing such tactics as public relations, print advertising, the Internet, event marketing, promotions, direct marketing, broadcast, etc.