NEWSROOM

FOR IMMEDIATE RELEASE

Contact:
Bill Smith
850.567.7751
wjpsjr2002@yahoo.com

HUCKLEBERRY FINN TOMORROW INTRODUCES
INTEGRATED MARKETING COMMUNICATIONS BOUTIQUE,
AND MENTORING SERVICE FOR COLLEGE STUDENTS.

TALLAHASSEE, FL - - Huckleberry Finn Tomorrow announced it has relocated from Los Angeles, and has reopened its branding freelance boutique that incorporates Integrated Marketing Communications (IMC) or the seamless blending of public relations, advertising, the Internet and direct marketing for medium size businesses in Tallahassee metro, according to William J. P. Smith, Jr., partner. At the same time, Smith announced the opening of a One-on-One Boot Camp for graduating students designed to jump start careers in a competitive marketplace.

“Our biggest challenge in Tallahassee for IMC will be to gain the confidence of our prospects, who may have the perception that we are too expensive or the concept is ahead of its time,” said Smith. “We’ve studied the market carefully, and feel confident we are competitive in all areas.”

According to Smith, many perspective clients are use to the traditional agency organization, because they don’t feel comfortable talking to an advertising person about public relations or vice versa, as most professionals don’t have the experience in both disciplines. “There are too few of us who have cross over experience, as well as the background to pull it off in the branding process.”

The One-on-One Mentoring Boot Camp for graduating students in the mass communications and entertainment categories is from Smith listening to students who are academically prepared, but clueless on how to jump start their careers.

“In the world of marketing a product, you create a strategic branding plan that includes a situation analysis, who the target audiences are, measurable objectives and strategies, tactics that will get you from A to Z and timelines,” said Smith. “We do the same thing for a student, mentoring the individual throughout the process.” The cost for the Huckleberry Finn Tomorrow One-on-One Boot Camp is $250.

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EDITOR’S NOTE
Huckleberry Finn Tomorrow is an integrated marketing communications boutique, temporarily located at 3119 Corrib Drive in Tallahassee, Florida. Its principal business is to create strategic plans, and execute tactics for a select client base. The principal’s promise to its clients is that they will work directly with the partners, as there are no layers of authority, setting themselves apart from traditional agency structures.

Working with entrepreneurial startups to Blue Chip corporations in New York, Boston and Los Angeles, Smith has pioneered IMC in agencies and corporations, including work with Xerox Corporation, Team McLaren, Florida State University, Data General Corporation, Digital Equipment Corporation, Coca-Cola, Harvard Medical School, the U.S. Olympic Biomedicine program and America’s Cup. A former U.S. Marine, Smith is a writer, strategic planner and professor having taught IMC at Emerson College, Azusa Pacific University, Citrus College and Pepperdine University. He received a journalism degree from Florida State University, and is a product of two graduate schools, Boston University and New York University from which he holds a masters, majoring in public relations.

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