THE PROCESS & COSTS

If you’re bottom line driven, you will realize savings using the IC/MC process. There are no duplicate meetings because you won’t be talking to several agencies. You’re not paying expensive overhead costs. You will be with partners who have practiced IC/MC for years, and who pioneered, understand and executed the seamless blending of every communications tactic imaginable. We also tell it the way it is. If your budget is so lean that we can’t put you in a win-win position, we’ll tell you, and offer constructive suggestions.

We don’t move without a compass; that is, a strategic plan. We start with an input session, and isolate the need and opportunity. There is no cost associated with this important element. We come back and discuss our findings. If there is the right chemistry and agreement, we go to work, creating a strategic plan. The plan includes a Situation Analysis, Target Audience(s), Research Findings, Measurable Objectives and Strategies, IC/MC Tactics, Timelines, Measurements and Budget. Upon further agreement, we execute.

Costs vary all over the place, depending on the complexity of the program. Project or fee works for us, albeit we prefer the latter, as it lends more continuity to the brand-building process. We guarantee, we are competitive with the going rates. Yes, we have Big Time experience with Blue Chips. However, we have worked closely with entrepreneurial startups, as well as small to medium size businesses.