WHAT WE DO

Social responsibility should be a measurable objective and strategy of every company. To this end, SPSmedical Supply Corporation, the largest sterilizer testing company in North America, asked Kathy to create a community masterpiece that would reflect the company's objective of striking fear into the hearts of germs everywhere. Thus, the "Germ in-ator." As part of the IC/MC mix, Kathy also created print advertising, collateral materials, tradeshow designs, direct marketing pieces and events.

Before Bill and Kathy became partners, they were involved in almost every phase of tactical communication solutions to branding opportunities on both the corporate and agency side of the business. For Bill, it was pioneering IMC, seamlessly blending the execution of innovative tactics in every phase of public relations, including writing, media placement, VNR’s, government relations, employee communications, stakeholder relations, community relations and crisis communications. Crossing over, he was not only a pioneer in the use of the VNR, but event marketing with premier worldwide organizations such as the America’s Cup, Team McLaren in motor vehicle racing, and the U.S. Olympic Biomedicine program. In parallel, he was heavily involved in print advertising, award winning television, radio, promotions and screenplays.

On the other hand, Kathy was working the trenches in a similar way, that of an art director and graphic designer with the Bill equivalents in such areas as corporate ID, TV commercials, packaging, promotions, collateral materials, photography and events.

Categories they have been involved in include health care, medical, computers, restaurant, business systems, chemicals, government, wine, super markets, soft drink, telecommunications, motor vehicle racing, sailing, Olympics, personal training, physical therapy, cancer, education and food.

Since joining forces at Huckleberry Finn Tomorrow, they have created a full IC/MC program for a chef to the stars in Los Angeles, and designed strategic plans for a personal trainer to the stars, a new beverage for the skateboard enthusiast, and an NFL Super Bowl champion football player. The program for the player also included corporate ID, collateral materials, speeches, promo tape and a book outline. In parallel, they have taught together at the college level, while Bill is marketing his screenplay and writing an autobiography. Additionally, they have opened the Huckleberry Finn Tomorrow One-on-One Mentoring Boot Camp for young people looking for those elusive jobs in mass communications.

In concert with JackRabbit Advertising & Design of Boston, Bill helped launch Turtle Transit, a radical advertising company, with an IC/MC program that included a VW sculpt into the product itself, corporate ID system, public relations (press kit, press releases, company backgrounder, fact sheet, bios, Q&A, and photos) and Internet site. This was a product that sold itself, as it roamed the streets of Boston.