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WHO? Certainly not for the faint hearted. You'll work hard, but focused. The process is designed for people entering the world of mass media or for those who harbor doubts about their existence in the profession. Whether you are applying for a job in Integrated Marketing Communications, advertising, public relations, journalism, broadcast, direct marketing, promotions or event marketing, the questions poised and their answers all have a common thread: Are you prepared professionally in every area?
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